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Singtel FIFA World Cup 2022

Singtel FIFA World Cup 2022




Social media content


Hogarth Singapore

Creative Director

Edwin Leong



Associate Creative Director

Giap How Tan

Senior Art Director

Rafiz Raman

Art Director

Cassandra Lim

/01 Strategy

Getting in on every football moment with Singtel.

Singtel was 1 of 3 networks in Singapore that won exclusive broadcasting rights for the 2022 FIFA World Cup. As the biggest sporting event in the world, every brand would want in on the action to better engage with customers. While competitors played it safe with their content, Singtel needed a different game plan to score subscriptions. To win them over, we had to show that we get the game just as much as our fans do.