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Adobe Substance 3D Social Media

Adobe Substance 3D Social Media

Client

Adobe Inc.

Deliverables

Social Media Banners

Videos

Agency

Merkle B2B Singapore

Art Director

Cassandra Lim

Year

2022

Copywriter

Jonathan Yeo

/01 Art Direction

Social Media Content & Strategy

A series of digital banners and videos to create awareness of Adobe's Substance 3D tool.The concept positions Adobe Substance 3D as the enabler to build experiences in the newer dimensions such as 3D, metaverse. Substance 3D unlocks a new dimension for billions of consumers around the world to experience the web and live the digital life.The objective is to drive traffic to download Adobe's Substance 3D reports and increase uptake of Substance 3D tool amongst creative professionals.