Hi there! I'm Cassandra.
Please view my works on a desktop.
Goodbye 3G, Hello 5G.
Client
Singtel
Deliverables
Integrated Campaign
Key Visual
Agency
Hogarth Singapore
Creative Director
Edwin Leong
Year
2023
Associate Creative Director
Giap How Tan
Art Director
Cassandra Lim
Copywriter
Wesley Yang
/01 Concept
Move ahead with
Singtel 5G.
For those on 3G, they may not have even noticed how the rest of the world has moved on.
All this time, they were never nudged to upgrade.
As a result, they simply don't know any better about why they should.
But now, there's 5G everywhere to bring them up to speed.
Empowering them to get closer to loved ones and discovering all it has to offer.
Together with fuss-free processes to upgrade and a wide range of plans,
it's progression that's inclusive for all.
Everyone moves ahead with 5G.
/02 Art Direction
Dynamic lines to show how 5G empowers people to transition from 3G to 5G.
In this portrayal, dynamic lines symbolize the transformative influence of 5G,
enveloping individuals' abilities to propel them towards a future enriched by the
technology's capabilities. These lines encapsulate the notion that 5G empowers people,
enhancing their lives and helps them to move ahead from 3G to 5G.
In this portrayal, dynamic lines symbolize the transformative influence of 5G,
enveloping individuals' abilities to propel them towards a future enriched by the technology's capabilities. These lines encapsulate the notion that 5G empowers people, enhancing their lives and helps them to move ahead from 3G to 5G.
In this portrayal, dynamic lines symbolize the transformative influence of 5G, enveloping individuals' abilities to propel them towards a future enriched by the technology's capabilities. These lines encapsulate the notion that 5G empowers people, enhancing their lives and helps them to move ahead from 3G to 5G.
