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Singtel 5G Express Pass

Client

Singtel

Deliverables

Integrated Campaign

Key Visual

Social content

Agency

Hogarth Singapore

Creative Director

Edwin Leong

Year

2023

Associate Creative Director

Giap How Tan

Art Director

Cassandra Lim

Copywriter

Chu Shi Min

/01 Concept

Express yourself.

In modern society, where hustle culture and instant gratification are the norm, the pursuit
of shortcuts and the desire to live life in the express lane are becoming quite the trend.

Enter the 5G Express Streaming Pass, a solution perfectly tailored for this era.

Welcome lightning-fast uploads, crystal-clear streaming and uninterrupted connectivity –
even in bustling hotspots where other 5G users are vying for bandwidth. With priority 5G,
you'll always have the data and bandwidth you need to pursue all your priorities in life,
that much FASTER.

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets.
With 5G Express Streaming Pass, you can truly

Express yourself.

In modern society, where hustle culture and instant gratification are the norm, the pursuit of shortcuts and the desire to live life in the express lane are becoming quite the trend.

Enter the 5G Express Streaming Pass, a solution perfectly tailored for this era.

Welcome lightning-fast uploads, crystal-clear streaming and uninterrupted connectivity – even in bustling hotspots where other 5G users are vying for bandwidth. With priority 5G, you'll always have the data and bandwidth you need to pursue all your priorities in life, that much FASTER.

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets.
With 5G Express Streaming Pass, you can truly Express yourself.

/02 Art Direction

Getting to the front
of the line with
5G Data Priority Pass.

A zig-zag line is used to represent a queue and how one is able to get to the front of
queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and
put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that
you can now live life on the express lane with our product, and on the other hand,
telling them to start expressing themselves through their passions.

A zig-zag line is used to represent a queue and how one is able to get to the front of queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that you can now live life on the express lane with our product, and on the other hand, telling them to start expressing themselves through their passions.

/01 Concept

Express yourself.

In modern society, where hustle culture and instant gratification are the norm, the pursuit of shortcuts and the desire to live life in the express lane are becoming quite the trend.

Enter the 5G Express Streaming Pass, a solution perfectly tailored for this era.

Welcome lightning-fast uploads, crystal-clear streaming and uninterrupted connectivity –even in bustling hotspots where other 5G users are vying for bandwidth. With priority 5G, you'll always have the data and bandwidth you need to pursue all your priorities in life, that much FASTER.

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets. With 5G Express Streaming Pass, you can truly

Express yourself.

In modern society, where hustle culture and instant gratification are the norm, the pursuit of shortcuts and the desire to live life in the express lane are becoming quite the trend.

Enter the 5G Express Streaming Pass, a solution perfectly tailored for this era.

Welcome lightning-fast uploads, crystal-clear streaming and uninterrupted connectivity – even in bustling hotspots where other 5G users are vying for bandwidth. With priority 5G, you'll always have the data and bandwidth you need to pursue all your priorities in life, that much FASTER.

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets.With 5G Express Streaming Pass, you can truly Express yourself.

/02 Art Direction

Getting to the front of the line with 5G Data Priority Pass.

A zig-zag line is used to represent a queue and how one is able to get to the front of queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that you can now live life on the express lane with our product, and on the other hand, telling them to start expressing themselves through their passions.

A zig-zag line is used to represent a queue and how one is able to get to the front of queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that you can now live life on the express lane with our product, and on the other hand, telling them to start expressing themselves through their passions.

In modern society, where hustle culture and instant gratification are the norm, the pursuit
of shortcuts and the desire to live life in the express lane are becoming quite the trend.

Welcome lightning-fast uploads, crystal-clear streaming and uninterrupted connectivity –
even in bustling hotspots where other 5G users are vying for bandwidth. With priority 5G,
you'll always have the data and bandwidth you need to pursue all your priorities in life,
that much FASTER.

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets.
With 5G Express Streaming Pass, you can truly

Find yourself at the forefront of the digital landscape, no matter how crowded the arena gets.
With 5G Express Streaming Pass, you can truly Express yourself.

Getting to the front
of the line with
5G Data Priority Pass.

A zig-zag line is used to represent a queue and how one is able to get to the front of
queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and
put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that
you can now live life on the express lane with our product, and on the other hand,
telling them to start expressing themselves through their passions.