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NEA Dengue Campaign 2024
NEA Dengue Campaign
2024
Client
NEA
Deliverables
Campaign Film
Integrated Campaign
Key Visual
Social content
Agency
Hogarth Singapore
Creative Director
Edwin Leong
Year
2024
Associate Creative Director
Giap How Tan
Senior Art Director
Rafiz Raman
Art Director
Cassandra Lim
Copywriter
Keith Tan
![](https://framerusercontent.com/images/dA6FUENubAhTSkCiuIez991HMcA.jpg)
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/02 Media Launch
Our little acts can have
a lethal impact.
Little mosquitoes lurk in the shadows, plaguing us with dengue for years. Through the use of a unique shadow backdrop at our Media Launch Event, we kickstart our campaign with visual impact.
This thought-provoking backdrop also reinforces the message that our little acts, whether it's B-L-O-C-K or S-A-W, can have a lethal impact.
A zig-zag line is used to represent a queue and how one is able to get to the front of queue/line with 5G Data Priority Pass.
Using a lifestyle image, we show how one can have multiple passions in life and put them all ahead of everyone else with our product.
The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that you can now live life on the express lane with our product, and on the other hand, telling them to start expressing themselves through their passions.
![](https://framerusercontent.com/images/mg512piNT7rn7UBabOhU36E4sc.jpg?scale-down-to=4096)
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