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NEA Dengue Campaign 2024

NEA Dengue Campaign

2024

Client

NEA

Deliverables

Campaign Film

Integrated Campaign

Key Visual

Social content

Agency

Hogarth Singapore

Creative Director

Edwin Leong

Year

2024

Associate Creative Director

Giap How Tan

Senior Art Director

Rafiz Raman

Art Director

Cassandra Lim

Copywriter

Keith Tan

/02 Media Launch

Our little acts can have
a lethal impact.

Little mosquitoes lurk in the shadows, plaguing us with dengue for years. Through the use of a unique shadow backdrop at our Media Launch Event, we kickstart our campaign with visual impact.

This thought-provoking backdrop also reinforces the message that our little acts, whether it's B-L-O-C-K or S-A-W, can have a lethal impact.

A zig-zag line is used to represent a queue and how one is able to get to the front of queue/line with 5G Data Priority Pass.

Using a lifestyle image, we show how one can have multiple passions in life and put them all ahead of everyone else with our product.

The headline ‘Express Yourself’ takes on a dual meaning, signalling to consumers that you can now live life on the express lane with our product, and on the other hand, telling them to start expressing themselves through their passions.