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Singtel x Apple Watch
Family Setup Campaign
Client
Singtel
Deliverables
Key Visual
Social content
Agency
Hogarth Singapore
Creative Director
Edwin Leong
Year
2023
Associate Creative Director
Giap How Tan
Art Director
Cassandra Lim
Copywriter
Chu Shi Min
/01 Concept
More than a watch.
It's a perpetual connection.
In the fast-paced world we live in today, staying connected with
family can seem like an uphill battle.
The hustle and bustle of life often leaves us with little time to connect
with the people who matter most, despite our best efforts.
But what if there was a solution?
Enter the Apple Watch and Family Setup.
By linking different aspects of your family's lives all on a single device,
staying constantly connected has never been more effortless.
The Apple Watch is certainly,
more than a watch. It's a perpetual connection.
/01 Art Direction
Intertwined squares to convey the idea of continuity and interconnectedness.
Intertwined squares that resemble the Apple Watch face are the key elements of
this visual, conveying the idea of continuity and being constantly interconnected.
We single out two squares with a stronger colour treatment and thickness, to allude to
family members connecting with one another on a level that's more significant than the rest.
Apple products and the copy are strategically placed at points where the rings intersect,
further emphasising how Apple and Family Setup form the point of connection for families.
Intertwined squares that resemble the Apple Watch face are the key elements of this visual, conveying the idea of continuity and being constantly interconnected.
We single out two squares with a stronger colour treatment and thickness, to allude to family members connecting with one another on a level that's more significant than the rest.
Apple products and the copy are strategically placed at points where the rings intersect, further emphasising how Apple and Family Setup form the point of connection for families.
