CONTEXT
Mix It Your Way with Fanta
For Fanta Raya 2025, themed "Mixology," we crafted a microsite that highlights Fanta as the perfect mixer for homemade mocktails. Our team developed and photographed four unique mocktail recipes, celebrating distinct Fanta flavors for the Raya festive season. This engaging site, featured on Coca-Cola's 1XP portal, includes an interactive recipe generator, inviting users to explore and create their own festive mocktail experiences at home.
THE PROCESS
Experimenting with Flavours, Colours & Texture
Creating the Fanta mocktail recipes was a journey of exploration and creativity. We experimented with various flavor profiles, blending them with Fanta's vibrant flavors to capture the essence of togetherness that defines the festive season. Our process involved not only perfecting the taste but also carefully considering presentation—selecting the right plating, lighting, and textures of cloth to enhance the visual appeal.
This blend of experimentation was key to crafting mocktails that invite gathering and celebration.
THE FINAL PRODUCT
An Interactive Mocktail Generator
The concept was to design a mocktail generator capable of recommending recipes tailored to your mood, selected ingredients, and personal taste preferences.
BRIDGING THE OFFLINE AND ONLINE EXPERIENCE
Mega Displays in Supermarkets
To complement the microsite experience, we are launching engaging mega displays in selected supermarkets across Singapore and Malaysia. These visually captivating setups will showcase interactive mocktail recipe cards, inviting customers to explore and engage with the content.
Each display will include a convenient QR code, seamlessly guiding customers to the microsite and mocktail generator, bridging the offline and online experience for an immersive celebration of creativity and flavor.
LOOKING BACK
Retrospective
In reviewing the final design outcome, further collaboration with the team responsible for the interactive recipe generator could have improved integration, as many drink images were obscured by text in the UI. Additionally, incorporating AI-generated mocktail recipes could have expanded the options beyond the four we provided.