Hello,

I'm Cass

Hello,

I'm Cass

cassandra.lim12@gmail.com

Hello,

I'm Cass

cassandra.lim12@gmail.com

I’m a Product Designer with experience designing AI-native products, focused on turning complex systems into clear, usable experiences. I specialize in end-to-end product design, from problem framing and user research to interaction design and execution, working closely with engineers and stakeholders.

My strength lies in bridging user needs, technical constraints, and business goals, especially when designing for AI, where clarity, trust, and control are critical to adoption and impact.

Work Experience

2025-Present

2025-

Present

Founding Product Designer

Ardor Cloud

2024-2025

Art Director/ Product Designer

Freelance

2022-2024

Art Director

Hogarth Singapore

2021-2022

Junior Art Director

Merkle B2B | Dentsu Singapore

2020-2021

Junior Art Director

Wild Advertising & Marketing Pte Ltd

2019-2020

Visual Designer

Ideactio Pte Ltd

2019

Art Intern

Leo Burnett Singapore

Education

General Assembly

User Experience Design Immersive (Part-time)

November 2024 - June 2025

Nanyang Technological University

Bachelor of Fine Arts, Major in Visual Communications

August 2017 - June 2020

Catholic Junior College

'A' Levels

2014 - 2016