Hello,

I'm Cass

Hello,

I'm Cass

cassandra.lim12@gmail.com

Hello,

I'm Cass

cassandra.lim12@gmail.com

I'm a Product Designer with a background as an Art Director. My journey began in advertising, but I quickly became fascinated by the impact on users behind the product. This curiosity led me to explore UX design, where I discovered my passion for solving complex real-world problems through intuitive interfaces.

My strength lies in bridging the gap between design and business, creating user-centric solutions that deliver tangible ROI. I'm particularly excited about leveraging AI in my design, crafting experiences that delight users and fuel business growth.

I'm a Product Designer with a background as an Art Director. My journey began in advertising, but I quickly became fascinated by the
impact on users behind the product.
This curiosity led me to explore UX design, where I discovered my passion for solving complex real-world problems through intuitive interfaces.

My strength lies in bridging the gap between design and business, creating user-centric solutions that deliver tangible ROI. I'm particularly excited about leveraging AI in my design, crafting experiences that delight users and fuel business growth.

Work Experience

2024-Present

Art Director/ Product Designer

Freelance

2022-2024

Art Director

Hogarth Singapore

2021-2022

Junior Art Director

Merkle B2B | Dentsu Singapore

2020-2021

Junior Art Director

Wild Advertising & Marketing Pte Ltd

2019-2020

Visual Designer

Ideactio Pte Ltd

2019

Art Intern

Leo Burnett Singapore

Education

General Assembly

User Experience Design Immersive (Part-time)

November 2024 - June 2025

Nanyang Technological University

Bachelor of Fine Arts, Major in Visual Communications

August 2017 - June 2020

Catholic Junior College

'A' Levels

2014 - 2016