Hello,

I'm Cass

Hello,

I'm Cass

cassandra.lim12@gmail.com

Hello,

I'm Cass

cassandra.lim12@gmail.com

I'm a product designer who makes complex systems feel simple. I chase the flow where design feels like play: approaching problems with curiosity while holding myself to a high standard of craft. I thrive in ambiguity and love distilling complexity into clarity for the people around me.


These days I'm drawn to AI from both sides: building with it and building products that use it. I love experimenting, picking up new tools, taking on small projects, and finding ways to make my own workflows faster and sharper along the way.


Outside of work I'm usually making something with my hands, whether that's throwing pottery or working on Seasons, an iOS journaling app I'm currently building with a handmade, cross-stitch visual language.

Work Experience

2026-Present

2025-

Present

Senior UX Designer

Valtech Digital

2025-2026

2025-

Present

Founding Product Designer

Ardor Cloud

2024-2025

Art Director/ Product Designer

Freelance

2022-2024

Art Director

Hogarth Singapore

2021-2022

Junior Art Director

Merkle B2B | Dentsu Singapore

2020-2021

Junior Art Director

Wild Advertising & Marketing Pte Ltd

Education

General Assembly

User Experience Design Immersive (Part-time)

November 2024 - June 2025

Nanyang Technological University

Bachelor of Fine Arts, Major in Visual Communications

August 2017 - June 2020

Catholic Junior College

'A' Levels

2014 - 2016