ABOUT
Where authentic spaces inspire connection
At Collective Living, we celebrate authentic everyday living and the connections that come from community. We showcase personal, relatable interiors that reflect self-expression and meaning. With a focus on quality and authenticity, we deliver high-quality products to help you create a home that’s uniquely yours.
CONTEXT
Personal Style and Aesthetics at the Heart of Home Shopping
VIDEOS AND ARTICLES ACROSS SOCIAL MEDIA OF PEOPLE SHARING THEIR HOME
RESEARCH INSIGHTS
An Authentic, Accurate Shopping Experience
Shoppers for home and lifestyle products face numerous challenges when navigating e-commerce platforms. While they place significant importance on aesthetics and personal style, the lack of relatable visuals, incomplete product details, and lack of visuals showing products in real-life settings often hinder their ability to make confident purchase decisions.
These insights highlight the key barriers that shoppers encounter and the growing demand for an improved online shopping experience.
HIGHLY EDITED, STUDIO-QUALITY PHOTOS THAT LACK RELEVANCE TO SINGAPOREAN HOMES
QUOTES FROM USER INTERVIEWS
COMPETITIVE ANALYSIS
Evaluating the Current Landscape
The competitive analysis examines IKEA, Shopee, Stacked Store, and SOJAO to understand their strengths and weaknesses in the home and lifestyle e-commerce space. Each platform highlights unique approaches to product presentation, user experience, and branding, providing valuable insights into opportunities for improving online shopping experiences.
CHALLENGE
Design Solutions
LOOKING AHEAD
What's Next?
Key expenses include web hosting and domain registration, content moderation, community management, software development, marketing, and data storage. For instance, content moderation and community management may cost between $500 and $5,000 monthly. (finmodelslab.com)
How might we resolve this?
Leverage Existing Platforms
Utilise social media platforms to build and engage the community, reducing the need for extensive in-house infrastructure. By encouraging organic UGC on these platforms we can link it to our website which helps facilitate organic discovery of our community.
Partnerships and Sponsorships
Collaborating with industry professionals and influencers such as popular reno/lifestyle youtube channels, real estate agents, lifestyle influencers. This helps to build brand recognition, and a starting gallery of curated homes that is still authentic and personal.