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Potluck Brewery


ADM Visual Communication 3


Brand Identity

Packaging Design



/01 Art Direction

Every craft beer is distinct, inspired by the cultural heritage of its ideal food pairing.

Potluck Brewery aims to create a unique dining experience by pairing local flavours from traditional dishes with our handmade craft beers. Potluck at a party means each guest contributes a dish and emphasises the idea of communal sharing of food across cultures. Each craft beer flavour is represented by a unique design from the ethnic origins of its food pairing.