Hi there! I'm Cassandra.
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/01 Art Direction
Injecting excitement through unique sauces in customizable meals.
Fryday is a hawker food stall that is specializing in customizable stir frys, catering to
young adults. Their aim is to provide customers with a familiar fried rice/noodles takeout option yet inject an element of excitement through their unique homemade sauces and the ability to customize their meal.
The brand hopes to invoke the image of fun, freshness and flavour through their food and audience engagement on various social media platforms
Fryday is a hawker food stall that is specializing in customizable stir frys, catering to young adults. Their aim is to provide customers with a familiar fried rice/noodles takeout option yet inject an element of excitement through their unique homemade sauces and the ability to customize their meal.
The brand hopes to invoke the image of fun, freshness and flavour through their food and audience engagement on various social media platforms
