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Cai Fan Restaurant & Take-out
Cai Fan Restaurant & Take-out
Project
RPI, Troy, NY Visual Design
Deliverables
Logo Design
Branding
Illustrations
Packaging
Year
2019



/01 Art Direction
A contemporary take on a staple dish.
Cai fan is a take-out restaurant that introduces the rebranding of Singapore’s local concept of economy rice to the international audience. Their goal is to provide information on authentic Chinese cuisines at affordable prices.The colour palette is contemporary and bright with organic circles used to make the brand approachable and inviting.
Afterall, cai fan is a staple food for all– eaten for breakfast, lunch or dinner.































