Hi there! I'm Cassandra.

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Neon Lights Brand Identity

Neon Lights Brand Identity

Project

NTU ADM Design in Motion

Deliverables

Brand Identity

Illustration

Motion Graphics

Year

2019

/01 Art Direction

A mix of botanical elements and neon colours inspired by the festival's logo and location.

A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival.

Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes.

A 30 seconds brand ident for Neon Lights Singapore, a music and arts festival.

Inspired by the original festival logo of botanical elements and neon colours, I wanted to create a collage of images while incorporating 80s inspired shapes and patterns– with 80s being the neon era. To create consistency, a gradient background is used throughout the video as well as integrated into the geometric shapes.